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B2B marketing salaries continue to rocket, and for the first time in three years a majority of B2B marketers feel they’re being paid what they deserve.
However, while the continued increase in wages is good news for staff, there are questions for organisations with regard to how sustainable this rapid growth is.
That’s the conclusion from our fourth annual study of remuneration in the industry. Amid this good news, the results of this year’s study raises some troublesome longterm questions.
- Why is the gender pay gap in B2B marketing getting worse?
- Is London’s dominance harming the competitiveness of the rest of the UK?
- Are organisations too complacent in their failure to offer staff sufficient training?
