We put all these questions and more to 10 leading B2B martech figures to gauge the current martech landscape as they see it. Featuring unique insight from leaders at Deloitte, Demandbase, and Propolis (to name a few), you’ll learn everything you need to successfully navigate the ever-changing, ever-expanding martech landscape to capitalise on new opportunities, make clear buying decisions, and demonstrate the impact of your investment.
Download this report now and leave with a better understanding of whether you’re on the right martech track – and if you’re not, how you can reach it.
“Marketers everywhere are being asked to do more with less. That means the technology we decide to keep not only has to show outcomes, it has to scale. Take digital ads – dwindling effectiveness and no scale. The more ads you serve, the more you pay, but it doesn’t net out in greater impact"
