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Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, and mastering lead generation and nurturing.

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Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.

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Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales.

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Strategy and Evolution

Explore insights and guidance curated especially for senior marketing leaders looking to influence and enhance corporate strategy, as well as drive marketing excellence within their organizations.

ABM & demand generation, Content, Creative & Campaigns

How to Develop a Scalable 1:Many ABM Strategy

Brand

Five Steps to Building a Brand Business Case

Channel partnership

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

Content, Creative & Campaigns

The Elevation Awards 2024 Winners Report

Customer experience [CX]

What is customer knowledge sharing and why is it important?

Content, Creative & Campaigns, Data and Insights

How to Build a Data Strategy in Four Steps

Marketing operations and technology [MarTech]

Martech Vendor Spotlight Report 2024 for Account-Based Marketing

People, Teams and Skills

2024 Propolis Community Sprint Report – Commercial Marketer

Content, Creative & Campaigns, Strategy and Evolution

Creating a Value-Added Marketing Strategy

Home » Reports & Models » B2B Multi Channel Strategy: Market Research Report

B2B Multi Channel Strategy: Market Research Report

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Data and Insights

How well does your current multi channel strategy match up?

Supported by our first party research, this report provides the most relevant and timely multi-channel insights to achieve fully integrated, seamless and unified multi-channel experiences.

Discover what’s driving the most effective multi channel strategies across the UK and the US, direct from the world’s leading B2B marketers…

Are bottlenecks and inefficiencies in your sales and marketing processes stalling revenue?

Data and Insights

Future-ready: How to adapt to fading cookies

Data and Insights

In today’s rapidly evolving digital landscape, B2B marketers are facing the monumental shift away from third-party cookies, and this report provides essential insights to help navigate this transition successfully.

Data and Insights, Strategy and Evolution

The B2B Marketing Global Agencies Benchmarking Report 2024

Data and Insights, Strategy and Evolution

By now, you’ve probably seen our 2024 UK and US Agencies Benchmarking reports, and if you haven’t, what are you waiting for? Check both of those out! This year, we took a step back and

Customer experience [CX], Data and Insights

Accelerate Prospect-Conversion using Customer-Intent Data

Customer experience [CX], Data and Insights

Effectively targeting and communicating with the companies most likely to purchase your solutions is the prime goal of any business.

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