B2B nation: The B2B industry’s contribution to the UK economy revealed

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

Download this free guide to find out just how important the B2B sector is to the UK economy

When you live and breathe B2B like we do, you won’t need reminding how important the work you do is.

However, data on B2B’s total contribution to the UK economy is hard to come by. Until now.

That’s what we set out to uncover in this pioneering study, conducted by our partner Savanta and in association with Gravity Global.

The research, which surveyed 809 senior managers in UK businesses, shows that while B2C brands steal the headlines, it’s B2B brands that bring home the UK’s bacon.

Find out what the B2B industry is worth to the UK economy. Download this report to find out:

  • B2B’s total contribution to the UK economy, including employment and tax contribution.
  • Which part of the UK is a hotbed of B2B.
  • How B2B businesses form the backbone of the country’s listed firms.

“We’re no longer a nation of shopkeepers, we are a nation driving the success of other corporations around the world.”

James Farmer, co-founder, B2B Marketing

global marketing agency

Global B2B Marketing Agency Benchmarking Report 2026

See how leading global B2B marketing agencies compare on revenue, growth, client satisfaction, and more in our latest 2026 report. Download today.
B2B Marketing Agency USA

Best B2B Marketing Agencies in the US: 2026

The B2B Marketing US Agencies Benchmarking Report is back - bigger, sharper, and packed with fresh insights into the US agency landscape. Drawing on data from more than 20 leading B2B marketing agencies across the
Grand Prix Playbook How Workbooks Turned Brand Investment into Pipeline

Grand Prix Playbook: How Workbooks Turned Brand Investment into Pipeline

What does it take to turn bold brand thinking into real commercial impact? This Grand Prix-winning case study reveals how Workbooks cut through a crowded CRM market with a strategy rooted in customer insight and

Download the Report

Access These Extra Downloads

Country Flag
B2B nation: The B2B industry
Propolis logo white

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.