B2BNXT What’s Next – Edition 2

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MOI's regular round-up of B2B content that caught our attention and got us talking. 

The second edition of the eBook looks at four hot topics: Google’s incoming cookie ban, the rise of DataOps, the newfound importance of audio, and Gartner’s top 10 challenges for marketers in 2021.   
 
Dive inside the minds of B2B marketing leaders including Monica Vaz, Demand Generation & Marketing Operations Director at Proofpoint, and Karen Hochhauser, Senior Director, Global Integrated Campaigns, ServiceNow.  

What’s inside this edition:  

  1. Gartner’s Top 10 Challenges for Digital Marketing Leaders  
  2. Audio: The antidote to zoom fatigue  
  3. Google’s Cookie Ban: The beginning or the end of Personalisation?  
  4. The 3 Pillars of Data Ops   

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