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Beginner’s Guide to Instagram

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Instagram now has over 400 million active monthly users, making it one of the world's fastest-growing social networks. It's already used by many B2C brands, but B2B brands have been a bit slow on the uptake. This guide explains why B2B brands should use Instagram, uncovers how to launch a profile successfully and contains a number of practical everyday tips to maintain an engaging presence. In addition, it includes a guide to the basics – including new paid-for options – and lists the five best B2B brands currently using Instagram.
  • Evaluate whether Instagram is the right social network for your brand.
  • Get the basics of Instagram right, so your profile is as strong as it can be. 
  • Launch and maintain an engaging B2B Instagram presence.
  • Learn from some of the most successful B2B brands already using the network.

"Instagram is a great way to offer your audience a behind-the-scenes look into your company’s culture"

John Doe

1 – Introduction: Why B2B brands should use Instagram 

2 – Instagram: The basics 

3 – How to launch an Instagram account for your brand 

4 – Ten everyday Instagram tips 

5 – Five of the best B2B brands on Instagram

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