- Set up a LinkedIn company page and group – and build a strong following to benefit both sales and marketing.
- Make employees into brand advocates – by giving your colleagues the training and tools to utilise the platform.
- Develop a detailed social media strategy – so that your presence across every social network is consistent.
"Adopt a proactive approach and encourage people to build their LinkedIn networks by reaching out and inviting people to connect"
1 – LinkedIn: The basics
2 – How to get LinkedIn working for your business
3 – Ten everyday LinkedIn tips
4 – Further reading
5 – Template: Social media content schedule
