Running a B2B agency, let alone a successful one, can be extremely challenging. The combination of tight budgets, hard-to-reach customers, complex markets and (sometimes) poor appreciation of marketing within client companies can make running a B2B agency little short of masochism.
We surveyed agency leaders to reveal the answers to these all-important questions.
What does success look like for B2B marketing agency leaders today?
- How should agencies respond to the new wave of challenges, such as insourcing and new competition?
- What will the future of agency leadership look like?
- How can you set up your agency for future success?
