But now that organisations are increasingly realising the value of collaboration, many are finding new ways for the two departments to work better together. It’s time to wake up and smell the coffee, or simply get left behind.
MOI’s guide sees Ciena CMO, Joe Cumello, and 6sense Product Marketing Director, Eric Wittlake, share their insights and top tips for finally bridging the sales and marketing divide.
Inside you’ll discover:
- What sales and marketing alignment looks like
- The importance of data
- How to hire the right people for successful sales and marketing
