A successful marketing campaign needs a team and resources aligned to a common strategy with unified goals and shared objectives. Communications must be crystal clear with the right information flowing to the right people at the right stage of campaign design and delivery.
A solid communications framework unites everyone involved in campaign execution so they are in sync with each other and focused on key priorities. It also ensures insights and lessons are shared so performance can be refined to deliver maximum ROI.
We look at the different dimensions of a communications framework geared to success.
- Who (needs to know)?
- What (do they need to know)?
- When? (stages of communication)
- Where/How? (forms of communication)
We also provide access to our free campaign brief template.
