Channelling your best efforts – to reach the right audience.

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This guide breaks down the most popular marketing channels and considers how you can Identify the right channels for your specific objectives.

Faced with a plethora of marketing options, how are businesses to decide where best to concentrate their marketing budget and efforts?

Not all marketing channels were created equal. Some channels rely on quantity over quality; others depend on creating a genuine one-to-one human connection. What works brilliantly for one product or service will prove unusable for another.

The Telemarketing Company break down the most popular marketing channels and consider how you can:

  • Identify the right channels for your specific objectives.
  • Reach a qualified audience likely to be receptive to your offer.
  • Integrate digital with analogue, to achieve the best possible ROI.
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Why most B2B marketing fails on trust – and what to do about it

Trust – it’s the daily buzzword in B2B marketing, with pretty much every marketing department and agency laying claim to it in some way.
Marketing Simply In An Era Of Complex Products

Marketing Simply In An Era Of Complex Products

Download this practical guide from MarketReach for step-by-step tactics and guidance on creating effective marketing messaging for complex tech products
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Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

Let’s be real. When it comes to channel, the Vendor-Partner relationship is not perfect. For too long, Vendors have pushed out standardised campaigns for all of their Partners to run, regardless of their Partners’ requirements

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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.