Clash of the Tech Heads

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We surveyed 600 B2B tech buyers to find out what drives their purchasing decisions… download this guide to see what we found out

Modern tech-buying decisions are made by teams, not individuals. So how do you get the committee behind your product?

The conflicting goals of different stakeholders (from IT, finance, HR, marketing and operations) can lead to fragmentation and delay in the buying process, or worse, failure to make any decision at all. How can you keep them from clashing?

This year’s Tech Heads report surveyed 600 tech buyers to find out:

  • Their motivations and tendencies
  • Their internal relationships with peers
  • Where they go for tech product information and how they make decisions

Conflict between buyers can result in the tech-buying process reaching a dead end. Download the report to better understand your buyers and stop that from happening.

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Martech Vendor Spotlight Report for Lead Generation

Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and

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Martech Vendor Spotlight Report for Digital Experience Platforms 2024

Watch our on-demand webinar “How to select your next digital experience platform” to learn more about this topic. In a marketing landscape where standing out is virtually impossible, choosing the right digital experience platform is

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The strategic imperative for a B2B-specific social media management platform.

Social media has become a cornerstone of B2B marketing strategies, offering unparalleled opportunities for lead generation, brand building, and customer engagement. However, the unique complexities of the B2B buying process demand a more nuanced approach

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