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How to Develop a Scalable 1:Many ABM Strategy
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Home » Reports & Models » Community Based Marketing (CBM) – The new play in B2B marketing

Community Based Marketing (CBM) – The new play in B2B marketing

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In 2020, against the backdrop of remote working, rapid digital transformation, oversaturated B2B digital marketing channels and a rise in experts looking to monetise their professional knowledge, ‘Community’ is back in fashion.

Content, Creative & Campaigns

With almost every B2B marketer following the same playbook, it’s time to develop a new play.

Community Based Marketing (CBM) can be that play.

Download this report to learn:

What defines Community Based Marketing (CBM).
Where CBM sits in the marketing funnel.
How to make the business case for CBM.
What are the success factors for CBM?
Real-life case studies of successful CBM in B2B marketing.

ABM & demand generation, Brand, Content, Creative & Campaigns, Data and Insights, People, Teams and Skills, Strategy and Evolution

Elevation Awards 2025 Submission Guide

ABM & demand generation, Brand, Content, Creative & Campaigns, Data and Insights, People, Teams and Skills, Strategy and Evolution

Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.

Content, Creative & Campaigns, Strategy and Evolution

B2B Marketing Awards: Breakthrough Trends Report 2025

Content, Creative & Campaigns, Strategy and Evolution

Highlighting the trends powering the future of B2B campaigns and creative – based on insights from entries to the B2B Marketing Awards

Content, Creative & Campaigns

B2B Marketing Awards Winners Report 2024

Content, Creative & Campaigns

This report is your ultimate guide to the most innovative and impactful campaigns in the industry. From groundbreaking omni-channel strategies to revolutionary uses of AI, this report showcases the most pioneering initiatives that have driven

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MARKETING AREAS

ABM & Demand Generation

Brand

Channel Partnership

Content, Creative & Campaigns

Customer Experience

Data and Insights

Marketing Operations and Technology (MarTech)

People, Teams and Skills

Strategy and Evolution