This guide distinguishes between demand generation and lead generation, and shows you how to utilise both strategies to reach and engage with people that matter.
We examine the pros and cons of the three most popular lead gen models including CPL, ABM and BANT and the importance of investing in content creation and promotion.
Download now and see how to incorporate both these techniques into your marketing strategy.
This guide will help you:
- Identify the differences between demand generation and lead generation
- Incorporate both strategies into your marketing
- Understand how the type of content differs in both strategies
- Explore the three most common lead gen models.
