If you are looking to reach new audiences and grow your revenue, your marketing mix is likely to include a digital focus whether that is social media, content or email marketing, paid advertising or search engine optimisation.
As more and more buyers become active online, competitiveness between businesses fighting to tap into this audience and grow their presence heightens.
We consider key elements of designing an effective digital marketing strategy including:
- Are your USPs defined and your identity clear?
- How is your brand perceived, and your purpose communicated?
- Have you mapped your customer journey?
- What does success look like?
