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Developing a digital-first PR strategy

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If you’re struggling to get your pitches picked up by your target titles, or wondering how to prove the value of PR to a sceptical senior team, The Marketing Pod’s guide to Developing a Digital-First PR Strategy is here to help.

With newsrooms under pressure and in-house teams increasingly required to report on the ROI of every penny they spend, B2B businesses must switch up their approach to PR in order to secure coveted coverage.

If you’re struggling to get your pitches picked up by your target titles, or wondering how to prove the value of PR to a sceptical senior team, The Marketing Pod’s guide to Developing a Digital-First PR Strategy is here to help.

Their PR and digital specialists have come together to share their top tips to help you to maximise your reach in today’s digital world.

In this guide, you’ll find out how to:

  • Prep your pitches for remote reporters
  • Seamlessly integrate SEO into your pieces
  • Maximise your reach online
  • Prove the value of PR
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Highlighting the trends powering the future of B2B campaigns and creative – based on insights from entries to the B2B Marketing Awards

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