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Digital Transformation In The B2B World

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Merkle’s B2B surveyed over 1,000 business strategy decision makers to gain a better understanding of what digital transformation means to organizations across various regions, industries, and sizes.

Merkle’s B2B International surveyed over 1,000 business strategy decision makers across North America, Europe, and Asia-Pacific, across different industries including IT, Technology, Construction, and Food & Drink as well as a wide range of business sizes from SMEs to Enterprises. Our survey reveals a better understanding of what digital transformation means to organizations across various regions, industries, and sizes.

In this research, you’ll learn:

  • What digital transformation means to B2B businesses
  • How many brands have sufficient budgets to meet their digital ambitions
  • How digital investment is prioritized
  • Where technology is being underutilized
  • How efficiently companies are using their business data
Top B2B Marketing Creative Trends
  • Content, Creative & Campaigns

Top B2B Marketing Creative Trends

  • Content, Creative & Campaigns

If you want to understand what’s truly working in standout B2B creative right now, download the 7 Key Trends Redefining Creative in B2B Marketing. Based on the most compelling entries and winners from the 2024

Elevation Awards 2025 Winners Report
  • Content, Creative & Campaigns

Elevation Awards 2025 Winners Report: Explore Top Campaigns

  • Content, Creative & Campaigns

B2B marketing is evolving fast. The Elevation Awards 2025 Winners Report captures the sharpest edge of that transformation. From AI-powered content engines to campaigns that blend empathy with executional precision, this year’s winners didn’t just

Cover image for Unlocking B2B Growth: 2025 GTM Strategy Report by The Think Tank
  • ABM & demand generation, Strategy and Evolution

Unlocking B2B Growth: 2025 GTM Strategies That Drive Revenue

  • ABM & demand generation, Strategy and Evolution

As B2B marketers face rising pressure to prove impact and accelerate growth, go-to-market (GTM) strategy has become the cornerstone of commercial success. In our exclusive report, Unlocking B2B Growth: How a Winning Go-to-Market Strategy Drives

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B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

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