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Digital Transformation In The B2B World

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Merkle’s B2B surveyed over 1,000 business strategy decision makers to gain a better understanding of what digital transformation means to organizations across various regions, industries, and sizes.

Merkle’s B2B International surveyed over 1,000 business strategy decision makers across North America, Europe, and Asia-Pacific, across different industries including IT, Technology, Construction, and Food & Drink as well as a wide range of business sizes from SMEs to Enterprises. Our survey reveals a better understanding of what digital transformation means to organizations across various regions, industries, and sizes.

In this research, you’ll learn:

  • What digital transformation means to B2B businesses
  • How many brands have sufficient budgets to meet their digital ambitions
  • How digital investment is prioritized
  • Where technology is being underutilized
  • How efficiently companies are using their business data
global marketing agency
  • Commercial marketer, Content, Creative & Campaigns, People, Teams and Skills, Strategy and Evolution

Global B2B Marketing Agency Benchmarking Report 2026

  • Commercial marketer, Content, Creative & Campaigns, People, Teams and Skills, Strategy and Evolution
See how leading global B2B marketing agencies compare on revenue, growth, client satisfaction, and more in our latest 2026 report. Download today.
How Sector Expertise Drives B2B Marketing Growth
  • Content, Creative & Campaigns

How Sector Expertise Drives B2B Marketing Growth

  • Content, Creative & Campaigns

Discover how B2B Marketing Awards UK Agency of the Year winner Omne transformed deep sector expertise into measurable commercial growth in this exclusive case study. From 100% client retention and a 90% pitch win rate

B2B Marketing Agency USA
  • Commercial marketer, People, Teams and Skills, Strategy and Evolution

Best B2B Marketing Agencies in the US: 2026

  • Commercial marketer, People, Teams and Skills, Strategy and Evolution
The B2B Marketing US Agencies Benchmarking Report is back - bigger, sharper, and packed with fresh insights into the US agency landscape. Drawing on data from more than 20 leading B2B marketing agencies across the

Download the Report

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B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

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