Disintermediation and digitisation in the B2B marketplace

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Digital transformation is revolutionising consumption patterns, so how should B2B businesses react? Find out in this guide from Lesniak Swann.

As high streets up and down the country all too visibly demonstrate, the way we buy things is changing. Digital transformation is revolutionising consumption patterns: how should B2B businesses react?

The momentum of digital is often underestimated. But an Intershop survey found that 40% of respondents claim digitisation has completely changed their organisation’s business model, with a further 48% saying it has made at least some change (Intershop, 2016).

This paper produced in conjunction with Keele University talks about the changing landscape in the B2B world brought about by digitisation.

Backed up with full academic research papers it outlines:

  • Digitisation’s potential impact on intermediaries.
  • The potential of digital to help manufacturers to move down a vertical marketplace.
  • The potential gains of being an early adopter – especially in digitisation of sales and marketing.
  • Routes you can take now to develop strategies in an evolving digital world.
  • Lots of evidence for reluctant senior management.
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Cashing in on Thought Leadership

This playbook has been developed by summarising the insights from a roundtable with 25 marketing leaders and thought leadership experts, which ran at FT Longitude in October 2024.
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Why leads aren’t everything and you need to align your content with self-serve buyer journeys

This report takes a detailed look at why content marketing needs to be so much more than just generating leads downloading a report (yes, we know). Of course, this still plays an important role, but

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The Elevation Awards 2024 Winners Report

The Elevation Awards 2024 Winners Report is an essential guide for client-side marketers to discover which agencies and organizations are leading the way in US B2B marketing creativity, innovation and excellence. You’ll be able to

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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.