In the era of digital transformation, today’s marketing technology (martech) tools are equipped with sophisticated features that allow marketers to input detailed persona traits. These tools offer significant benefits, including automation of repetitive tasks and enhanced reporting capabilities that provide deeper insights into customer behaviors and preferences. However, to fully unlock these advanced functionalities, marketers must revisit and refine their foundational persona maps. These maps, often found incomplete or outdated under a marketer’s desk, are crucial for the effective use of modern martech tools.

Our innovative model offers a streamlined approach to integrating persona mapping into your Customer Relationship Management (CRM) systems. This model is akin to the ‘SMART’ objectives framework, which emphasizes specific, measurable, achievable, relevant, and time-bound goals. Similarly, it’s essential to maintain a robust and actionable persona that not only fits well within your CRM but also enhances your data analytics capabilities. By ensuring that your persona maps are thoughtfully considered and regularly updated, you can maximize the impact of your CRM, turning raw data into actionable marketing intelligence.

This approach ensures that your marketing efforts are both focused and strategically aligned, enabling you to leverage your CRM to its fullest potential and achieve superior market engagement. With our model, marketers can transform dusty old persona maps into dynamic tools that drive innovation and success in their marketing campaigns.

Download our detailed persona mapping model via the form on the right. 

This is one of eight models and guides produced every quarter by the Propolis Experts, each designed to help develop knowledge and drive efficiencies across your marketing campaigns. The full set of models and guides is available exclusively to Propolis members.