Written by B2B Marketing
Live events don’t have to be budget drainers, they can actually be big money-makers for your organisation. In fact, recent Forrester research shows that successful organisations allocate nearly 25 per cent of their B2B budgets on events, noting that these in-person events are the second most effective marketing tactic.
Here are a few quick tips on how marketers and profit centres can increase ROE (return on events).
Watch our on-demand webinar “How to select your next digital experience platform” to learn more about this topic. In a marketing landscape where standing out is virtually impossible, choosing the right digital experience platform is
Social media has become a cornerstone of B2B marketing strategies, offering unparalleled opportunities for lead generation, brand building, and customer engagement. However, the unique complexities of the B2B buying process demand a more nuanced approach
It’s hard to imagine the world of B2B marketing without martech. It has been one of the primary drivers of transformation in the profession for almost two decades, and continues to accelerate in terms of
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
