Whether it is a demand generation centre, a centre of excellence or shared services, centralisation brings big financial benefits, but they are also complex and can be disruptive if not considered and implemented properly.

Our downloadable how to guide to implementing a strategy covers:

• What global centralisation means, the different forms it takes and some of the benefits it can bring to your business
• What can go wrong and how to best avoid being blindsided by some of the costly issues.
• Examples of global centralisation

This is one of eight virtual Best Practice Briefings produced every quarter by the Propolis Experts, each designed to build on team skill sets or address a common challenge through key practical guidance. The full set of Best Practice Briefings is available exclusively to Propolis members.