MARKETING AREAS

ABM & Demand Generation

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, and mastering lead generation and nurturing.

Brand

Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.

Channel Partnership

Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales.

Content, Creative & Campaigns

Learn how compelling content, innovative creative strategies, and targeted campaigns drive engagement and generate leads. Explore our resources to master the art of crafting impactful messages that resonate with your audience and boost your marketing ROI.

Customer Experience

Discover importance of customer experience in B2B marketing, its impact on client retention, and best practices for enhancing satisfaction throughout our expert-led guides, models and insights

Data and Insights

How can data-driven strategies enhance decision-making, customer targeting, and ROI? Discover best practices, trends, and tools for transforming your data, analytics and performance metrics to enhance your marketing strategy.

Marketing Operations and Technology (MarTech)

Explore our best practices and guides to optimizing your martech stack and how to align your technology, processes and people to drive growth, enhance customer experiences, and maximize ROI.

People, Teams and Skills

Learn best practices, strategies, and insights to enhance team dynamics, foster talent, and optimize marketing capabilities in your organization.

Strategy and Evolution

Explore insights and guidance curated especially for senior marketing leaders looking to influence and enhance corporate strategy, as well as drive marketing excellence within their organizations.

ABM & demand generation, Content, Creative & Campaigns

How to Develop a Scalable 1:Many ABM Strategy

Brand

Five Steps to Building a Brand Business Case

Channel partnership

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

Content, Creative & Campaigns

The Elevation Awards 2024 Winners Report

Customer experience [CX]

What is customer knowledge sharing and why is it important?

Content, Creative & Campaigns, Data and Insights

How to Build a Data Strategy in Four Steps

Marketing operations and technology [MarTech]

Martech Vendor Spotlight Report 2024 for Account-Based Marketing

People, Teams and Skills

2024 Propolis Community Sprint Report – Commercial Marketer

Content, Creative & Campaigns, Strategy and Evolution

Creating a Value-Added Marketing Strategy

Home » Reports & Models » Global Centralisation

Global Centralisation

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

Our guide to key considerations and pros and cons of global centralisation.

Content, Creative & Campaigns

Global centralisation is the hot topic of multi-location businesses.

Whether it is a demand generation centre, a centre of excellence or shared services, centralisation brings big financial benefits, but they are also complex and can be disruptive if not considered and implemented properly.

Our downloadable how to guide to implementing a strategy covers:

What global centralisation means, the different forms it takes and some of the benefits it can bring to your business
What can go wrong and how to best avoid being blindsided by some of the costly issues.
Examples of global centralisation

This is one of eight virtual Best Practice Briefings produced every quarter by the Propolis Experts, each designed to build on team skill sets or address a common challenge through key practical guidance. The full set of Best Practice Briefings is available exclusively to Propolis members.

Content, Creative & Campaigns

Leveraging AI Tools to Enhance Marketing Campaigns

A Game-Changer for Modern Marketers!

Content, Creative & Campaigns

Brand, Content, Creative & Campaigns

Why C-Suite Should Prioritize Long-Term Brand Building

Discover effective strategies to persuade the C-suite to invest in long-term brand building.

Brand, Content, Creative & Campaigns

Content, Creative & Campaigns, Strategy and Evolution

Creating a Value-Added Marketing Strategy

Learn how any business can effortlessly transition to a value-added marketing approach with simple, actionable steps.

Content, Creative & Campaigns, Strategy and Evolution

Download the Report

Access These Extra Downloads

First Name

Last Name

Job Title*

Company name

B2B Marketing will use your details to send you the requested information and to stay in touch via email about B2B Marketing events, products, and services. You can unsubscribe at any time. By submitting this form you agree to B2B Marketing’s terms & conditions and privacy policy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Phone number

Seniority*

Company size*

Industry*

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Karla Wentworth

Marketing Operations and Technology Expert

After 25 years of doing, failing at, learning from, and eventually leading Marketing Operations departments, Karla has observed the insurgence and MOPs and its magic within the wider marketing process. Now, running a Marketing Operations and Transformation consultancy, she gets to passionately help other businesses to create best-in-class MOPs environments, technology and processes to optimise their success.

Discover How Propolis Can Help You And Your Marketing Team

Tell us more about your current strategic marketing challenges, and we’ll show you how Propolis can help you and your team to overcome them.