As B2B marketers face rising pressure to prove impact and accelerate growth, go-to-market (GTM) strategy has become the cornerstone of commercial success. In our exclusive report, Unlocking B2B Growth: How a Winning Go-to-Market Strategy Drives Commercial Success, sponsored by award-winning agency The Think Tank, we unpack what it really takes to build and scale a high-performing GTM function in 2025.
Grounded in robust quantitative research from Censuswide, with input from over 500 senior marketers across the UK and US, the report offers strategic clarity on the most effective GTM structures, metrics and team models.
Critically, it features expert insights from marketing leaders at BP, Palo Alto Networks, Gamma, and our Propolis GTM Expert, revealing how enterprise-level organizations are aligning cross-functional teams around shared commercial goals.
With two detailed case studies that illustrate GTM best practices in action, including how Phi Partners unlocked £6m (approx. $7.6m) in new revenue, this is an essential read for any B2B marketer seeking to elevate marketing’s role in driving pipeline, revenue and long-term value.
Download the full report to access the data, frameworks and strategic thinking defining successful GTM in 2025.
