Guide your customers along the path to purchase

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Perhaps it’s not what your content says that’s driving them away…but how it says it.

Perhaps it’s not what your content says that’s driving them away…but how it says it.

We humans remember 80% of what we see, compared with 20% of what we read and 10% of what we hear.

So add visual appeal and eye-catching creative to your content, and you’ll hold your audience’s attention for longer, increasing engagement at every stage of the sales cycle.

Workbrands is a creative agency, and their expertise in visual B2B content can help lead your prospects on a Visual Voyage – all the way along the path to purchase.

In this report, you’ll learn:

  • Why visually appealing content is so memorable and easy to process.
  • The best visual content formats to keep your prospects engaged at each stage of the sales cycle.
  • Why content that moves is especially effective in the battle for attention.
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Elevation Awards 2025 Submission Guide

Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
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B2B Marketing Awards: Breakthrough Trends Report 2025

Highlighting the trends powering the future of B2B campaigns and creative – based on insights from entries to the B2B Marketing Awards
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B2B Marketing Awards Winners Report 2024

This report is your ultimate guide to the most innovative and impactful campaigns in the industry. From groundbreaking omni-channel strategies to revolutionary uses of AI, this report showcases the most pioneering initiatives that have driven

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B2B strategies. B2B skills.
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Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.