You probably don’t need to be told that remote working is in the spotlight. You probably don’t need to be told that now is the time to try out new collaboration tools. And you probably don’t need to be told that, actually, enforced restrictions on travel is a positive thing because working in isolation allows us to focus on getting things done.
These are just a handful of topics that are clogging up the daily news feeds of B2B marketers. And while there’s no doubt the current climate will provide an interesting test for different working practices, there are more immediate challenges. What should you be doing and thinking about in this unprecedented climate?
B2B marketers are having to adapt like never before. So we’ve pulled together 7 issues you may be facing, along with practical advice and next steps to help you act quickly and effectively.
• Your event has been cancelled or postponed
• Your sales team are no longer holding face-to-face meetings
• You need to rethink how to use your content budget
• You’ve been planning a Direct Mail campaign, but your prospects’ offices are closed
• And more…
