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How Covid-19 and behavioural trends will shape the role of the CMO, causing a seismic shift towards marketing-led organisations by 2030

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The role of the CMO is changing, and fast. This report looks into how behavioural trends and Covid-19 are affecting the role, causing a shift towards marketing-led organisations by 2030.

With only 28% of respondents believing that the CMO currently has equal influence to other c-suite members, CMOs must continue to prove themselves over the coming decade.

But which levers can they pull to do so? This report examines the CMO’s past and present, and explores how the role will evolve by 2030.

Download your free copy now to learn:

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