How is marketing’s technology stacking up? And why it’s process that counts

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This martech report will discuss what should be part of an ideal martech strategy and deliver guidance on the organisation and process of effective strategic management.

While this report will reveal some industry secrets, plenty of statistics and peer-to-peer advice, its main aim is to ignite a conversation by providing actionable advice. The advice given can help open the debate in your company about the challenges and ambitions behind building a modern martech stack.

Report insights

  • How strategic is the average martech stack?
  • The budget for martech, now and for the year ahead.
  • The state of martech in practice.
  • An industry audit of how martech is standing up.
  • Advice on how to develop your martech strategy and what it should entail.
  • Practices that can overcome the skills shortage.

The B2B Marketing martech survey

This report shares findings from our Q1- 2020 survey of over 300 B2B marketers from companies of all sizes, small and large, and across all industries.

 The survey reveals B2B marketer’s martech investment and development plans – including their budget, a view of their tech stack’s efficacy and their major challenges.

“Many firms are implementing their second or even third instance of marketing automation and marketing cloud. It’s a significant part of our business. What’s interesting is that these second and third generation implementations typically have less emphasis on the technology and more on the wider organisational adoption”

Introduction

Executive summary

Section 1: B2B marketers have binge shopped on martech

Section 2: The B2B Marketing martech survey

Section 3: Martech budgets and investments

Section 4: The state of martech in practice

Section 5: The industry audit: How does B2B martech stack up?

Section 6: Feedback specific to martech vendors

Section 7: Improve your martech stack through a strategic approach

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Martech Vendor Spotlight Report for Lead Generation

Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and

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Martech Vendor Spotlight Report for Digital Experience Platforms 2024

Watch our on-demand webinar “How to select your next digital experience platform” to learn more about this topic. In a marketing landscape where standing out is virtually impossible, choosing the right digital experience platform is

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The strategic imperative for a B2B-specific social media management platform.

Social media has become a cornerstone of B2B marketing strategies, offering unparalleled opportunities for lead generation, brand building, and customer engagement. However, the unique complexities of the B2B buying process demand a more nuanced approach

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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.