How Really B2B won Silver for ‘Best corporate decision-maker-targeted campaign’ at the B2B Marketing Awards for their work with Arden University

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Arden University have been championing online learning long before it became a norm. During the pandemic, this space became flooded. They needed to reaffirm themselves as the go to partner of choice, and target a new corporate market. And who better to help them than award-winning agency, Really B2B?

Together with Really B2B, Arden were able to sink their teeth into the corporate market and re-establish themselves as the go to player. They kicked off a social campaign that’s nothing short of a masterclass in creating carefully crafted, flexible messaging.

The result? A campaign that generated nearly 500% of pipeline revenue, 154% against original MQL targets, one very happy client and a shiny new B2B Marketing Award to their already extensive trophy case.

Download this case study to take a look at how they did it!

“Really B2B have been integral in helping us establish Arden University as a learning partner of choice in the corporate market. Their creativity, excitement and laser focus has been refreshing and reassuring. We are confident the results from this campaign will propel us further into the B2B space!”

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