How to create a modern B2B PR strategy that sings

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Do you keep seeing B2B PR strategies that make the same mistakes? We do.

Maybe yours is one of them? That’s OK – because we want to help, and we can – but only if you’re ready to be helped. Here are some signs that you’re ready, and should download this guide:

  • You know you can offer more than media coverage, and want to break free from an over-reliance on journalists to tell your story.
  • You want to stop churning out boring, corporate and self-serving content that’s so bad you often have to pay for it to be published.
  • You want to be able to link your public relations efforts to meaningful business objectives, not vanity metrics.
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