Enhance your marketing campaigns with powerful personas
It’s important to establish buyer personas in B2B marketing so you can segment your audience and create stronger campaigns. But how do you start researching and creating these buyer personas from scratch?
Download our guide to learn best practices for creating effective buyer personas. Our guide will cover:
- Asking the right questions during your buyer persona interviews and surveys
- Using negative personas
- Techniques and tools for developing personas quickly and easily
- Using your buyer personas for segmentation, content mapping and lead nuturing
