How to use B2B influencers to build brand credibility and create authentic relationships.
Influencer marketing is an increasingly valuable asset within the B2B marketing sphere, but it’s also a tricky one to navigate. When it goes wrong, it can go really, really wrong – but get it right and the returns speak for themselves.
Having worked closely on a number of influencer campaigns and seeing the benefits first hand, we share our top recommendations for achieving success within B2B influencer marketing.
This guide shares important insights for how to harness influencers in the face of unexpected industry change, including:
- How to learn from mistakes of the past.
- 5 key lessons for building trust.
- Setting the right KPIs.
- How to put theory into practice.
