With the rapid growth and complexity of digital channels as part of the B2B marketing mix and the advancements in analytics that generate massive amounts of data, marketers have more information available than ever before.
The marketing technology solutions space is also growing at hyper speed. With nearly 7,000 solutions on the market in 2018, and 27% year-over-year growth,1 the amount and sophistication of tools for marketers to master is challenging but provides tremendous opportunity.
With such a high volume of data available, how do you make the most of it?
Download this smart guide to:
- Discover why you should be thinking beyond MQLs, SQLs and closed deals
- Learn the 3 things you need to know about attribution
- Find out how to put attribution into practice
- Uncover the 4 steps to attribution success
- Know what questions to ask yourself before you start your attribution journey
