So, what stage do you think your organisation is at? At the peak of the mountain is to be able to automate data clean up to fuel revenue growth, but let’s start at the foot of the mountain with stage one. Which is how to overcome disparate data challenges.
This playbook will serve as your how-to guide for improving your business development process while navigating effective cultural change and widespread technology adoption at your company. Use this playbook to navigate through the peaks and troughs of the digital transformation journey.
How can successful marketing campaigns be executed when data is stored across multiple systems or not documented at all? Maybe you are further along in the journey, looking to improve data quality management and reporting. 70% of CRM data becomes out of date within a year. So, how can you overcome this?
Whichever stage your company is at, to truly succeed (or even survive) in this new digital world, organisations need to learn to see, do, and deliver differently.
In this guide, you’ll learn how to:
- Assess where your organisation is in your transformation journey
- Plot maturity to find the right journey starting point
- Get unstuck and move forward
- Navigate and leverage cultural change
- Speed up the process and more
