How to Plan your 2025 B2B Social Strategy

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This guide offers a comprehensive approach to planning an impactful B2B social media strategy for 2025.

Elevate your B2B social media game in 2025? This comprehensive guide walks you through essential steps to craft a data-driven, impactful strategy.

Key highlights include:

  • Reflect on 2024 Performance: Analyze past campaigns to identify what worked and what didn’t, using data-driven insights.
  • Align with Company Goals: Ensure your social strategy supports broader marketing objectives and key initiatives like product launches and events.
  • Embrace Emerging Trends: Stay ahead by integrating AI tools, interactive content, and platform-specific updates.
  • Set SMART Goals: Establish Specific, Measurable, Achievable, Relevant, and Time-bound objectives to track success.
    Foster Cross-Department
  • Collaboration: Work with HR, event marketing, and paid media teams to amplify reach and impact.
  • Leverage Employee Advocacy: Equip your team with tools and training to share content and build thought leadership.

 

Don’t miss out—download your guide today and unlock the full potential of your social media strategy for 2025!

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Cashing in on Thought Leadership

This playbook has been developed by summarising the insights from a roundtable with 25 marketing leaders and thought leadership experts, which ran at FT Longitude in October 2024.
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The B2B Marketing UK Agencies Benchmarking Report 2024

It’s that time of year again. The B2B Marketing UK Agencies Benchmarking Report is back and it’s showcasing the ever-changing B2B landscape. This year, we gathered data from an impressive 106 agencies; plus, we ranked

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