Best practice in ABM requires lots of things: insight, sales and marketing alignment, and personalisation to name a few. But there’s another key ingredient, one that’s often overlooked and misunderstood: creativity.
‘Creativity’ doesn’t just mean designing a nice logo or personalised advert. World-class ABM requires creativity behind the scenes—like in data and research.
So, what does this creativity look like? How can you unleash it? And how do you overcome the barriers to really think and act creatively?
Download MOI’s report with B2B marketing and get all the answers.
Here’s what you can expect, chapter by chapter:
- The role of creativity in ABM and sales enablement
- The foundations for creativity in ABM
- Seven tips for launching a creative ABM programme
