Marketing automation – A tactical guide to success

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Marketing automation leads to improved effectiveness and efficiency across a range of marketing activities. It offers savings in time and money, while enhancing your connection with prospects and customers. This means that the question is not ‘should we employ marketing automation?’ but ‘how and when should we employ it?’. This whitepaper from Successflow highlights challenges companies face when thinking about marketing automation, from strategies to platform choice, and how to overcome them. Whether you are already using marketing automation or considering if it’s worth the investment, this guide will help you make the most of a software solution which is fast become essential within digital marketing.

Marketing automation leads to improved effectiveness and efficiency across a range of marketing activities. It offers savings in time and money, while enhancing your connection with prospects and customers. This means that the question is not ‘should we employ marketing automation?’ but ‘how and when should we employ it?’.

 This whitepaper from Successflow highlights challenges companies face when thinking about marketing automation, from strategies to platform choice, and how to overcome them. Whether you are already using marketing automation or considering if it’s worth the investment, this guide will help you make the most of a software solution which is fast become essential within digital marketing.

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Martech Vendor Spotlight Report for Lead Generation

Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and

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Martech Vendor Spotlight Report for Digital Experience Platforms 2024

Watch our on-demand webinar “How to select your next digital experience platform” to learn more about this topic. In a marketing landscape where standing out is virtually impossible, choosing the right digital experience platform is

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The strategic imperative for a B2B-specific social media management platform.

Social media has become a cornerstone of B2B marketing strategies, offering unparalleled opportunities for lead generation, brand building, and customer engagement. However, the unique complexities of the B2B buying process demand a more nuanced approach

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