Written by B2B Marketing
When you join Propolis – our community for B2B marketers – you get access to a comprehensive marketing operations (MOPs) framework, which seeks to define the different stages of MOPs maturity, and map them against different criteria required for success.
Download this abridged and edited version of that comprehensive framework to help you see where you stand compared to your peers on the road to MOPs maturity.
Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and
Watch our on-demand webinar “How to select your next digital experience platform” to learn more about this topic. In a marketing landscape where standing out is virtually impossible, choosing the right digital experience platform is
Social media has become a cornerstone of B2B marketing strategies, offering unparalleled opportunities for lead generation, brand building, and customer engagement. However, the unique complexities of the B2B buying process demand a more nuanced approach
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
