To differentiate a B2B technology solution today, marketers and salespeople must take the customer through a complex educational process to explain the unique technical advantages of their product.
Tech features, while important, are rarely the primary focus of effective marketing today.
So, as a B2B technology marketer, you face the challenge of presenting new solutions to customers in a simple, palatable way that allows them to understand your solution’s business and personal value.
But how do you do that? How do you cut through complex messaging and harness the power of simplicity to engage customers?
And what are the pitfalls to avoid and the success factors to build-in, that will make your sales and marketing messaging hit home, however complex your products?
Download this practical guide from MarketReach for step-by-step tactics and guidance on creating effective marketing messaging for complex tech products, and discover:
- How to differentiate your product, without using tech speak
- Why you need to move from feature-focus to experience-focus
- What makes an effective value proposition
- How to simplify your sales messaging and sales tools
- How to apply the 8 second test to all your sales tools
- The role of your brand ID in your messaging
