Building a technology stack for exceptional ABM
Picking between thousands of martech solutions and trying to identify the ones that will work together isn’t the job of a marketer. It’s the job of an IT expert, and a difficult one at that.
Predictably, the most common outcome is the dreaded “Frankenstack” – a hastily stitched together assortment of platforms that doesn’t perform as its creator intended, and often provides more problems than solutions. Still, the ABM opportunity awaits, and if you can get this right there are huge gains to be had.
Imagine if you could build a technology stack that was less monster and more hybrid. A stack that combines the best elements of all your separate technologies with devastating effect. To help you turn the stuff of nightmares into the technology of your dreams, we’ve compiled some of our best advice in our eBook, MarTech made easy.
Download this guide now to:
- See the questions you should be asking your martech vendors.
- Learn the full advantages of using a marketing technology partner.
- Discover the key considerations for any company investing in the latest technology.
- How to build a tech stack for exceptional ABM.
