Think of a webinar and you’ll probably bring to mind a dry PowerPoint presentation, narrated in a monotone followed by a truncated question and answer session.
Think again.
Leading companies are rapidly transforming the humble webinar into a powerhouse marketing channel, driving engagement with prospects and customers at all levels of the sales funnel to generate a multitude of new insights. Webinars have untapped potential, and we’ve published this guide to help you unlock their latent capability.