Email marketing has many advantages – perhaps the most valuable is its ability to be measured; marketers are able to track exactly how well their investment is doing. The essential metrics – delivered, opened, clicked or click to open – serve marketers well and generally continue to reveal how they achieve objectives. In some cases, however, these metrics may be a blunt instrument.
Download this whitepaper from Dotmailer to discover when to go beyond traditional metrics, and learn how to utilise alternative and additional ones.
