While it’s widely acknowledged that marketing operations can be instrumental in enabling effective martech deployment, integration and optimisation, it is not yet universally adopted by many B2B marketers.
So, what does marketing operations excellence look like in 2021 as a function, and how do you achieve it?
This report examines the growing prevalence of marketing operations functions, what’s required to enable MOPs practitioners and teams to be successful, and how the function will evolve as digitisation continues.
