COVID-19 accelerated a shift in the approach of tech marketers with them embracing creativity and taking more risks as lead priorities. However, looking beyond your business boundaries takes brave thinking and bold moves.
The Perspective 2021 report surveyed 200 marketers from leading tech companies across the US and UK and reveals how they changed their approach during the pandemic, and what lessons remain true through 2021 and beyond.
In the report, we also hear from leading marketers who have successfully grown in this new reality and share our own insights on how to supercharge your creativity to drive more demand.
Want to find out how your peers responded? Download the report to explore the findings in full. Prepare to have your assumptions challenged.
Read this report to find out
- How creativity has become more valued
- Which channels are working now
- If leading marketers feel martech is limiting creativity
- Expert views on what happens now
