How do you get account-based marketing off the ground?
According to our most recent ABM benchmarking research, almost two-thirds of B2B marketers are currently looking into, or planning, how ABM could apply within their organizations.
The answer for most is to run a pilot program – a proving ground to demonstrate that ABM is suitable for your organization, team and prospects.
We’ve put together this guide to explain how to do just that, with advice and examples from brands and agencies who’ve been there and done it.
