Measuring the effectiveness of thought leadership is tough. In a straw poll that we conducted recently, 98% of senior marketers found measuring thought leadership difficult, while 82% reported being unhappy with their current approach.
Why is it so difficult, and what could we do differently?
“How many sales did we make as a result of our latest campaign?”
“What impact did it have on brand perception?”
“Did it generate meetings for our sales team?”
If you’re tired of hearing these same questions when trying to measure the success of your thought leadership campaign then you need to read this guide. New research from Longitude and Thought Leadership Network identifies six core principles for measuring thought leadership and proposes a new framework for determining its success.
Drawing on the knowledge and experience of expert practitioners, Proving Our Value shares insight on the following:
- Challenges in demonstrating value
- A framework for identifying success metrics that align with business objectives
- 6 principles of measuring thought leadership effectiveness
- Recommended KPIs
- Practical advice for how marketers can introduce this model into their company
