Searching for future-proofed solutions for B2B marketers

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As a B2B marketer, you know that not all leads are valued the same. Depending on the product or service a lead is interested in, or the size of the company they represent, they can vary vastly in potential value.

By enhancing your data strategy, you can open up future-proofed solutions to valuing the impact of your marketing channels, allowing you to streamline your marketing to the most valued channels and customers. Creating this heightened perspective uncovers strengths and weaknesses, filling in the gaps in your customer journey and naturally directing your business down a path of digital maturity.

What is included?
Within the Whitepaper we show you how to do this, by digging into:

  • How to quantify what your digital is doing
  • Identifying the decision-makers and educating each part of the funnel
  • Pushing offline leads into Google Ads and building a value-based system
  • Centralising online and offline data
  • Utilising predictive modelling to estimate value
  • Touchpoint estimated value modelling.


To discuss how Search Laboratory can future-proof your own B2B marketing, contact us and we’ll be happy to discuss your challenges.

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Cashing in on Thought Leadership

This playbook has been developed by summarising the insights from a roundtable with 25 marketing leaders and thought leadership experts, which ran at FT Longitude in October 2024.
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The B2B Marketing UK Agencies Benchmarking Report 2024

It’s that time of year again. The B2B Marketing UK Agencies Benchmarking Report is back and it’s showcasing the ever-changing B2B landscape. This year, we gathered data from an impressive 106 agencies; plus, we ranked

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The B2B Marketing Global Agencies Benchmarking Report 2024

By now, you’ve probably seen our 2024 UK and US Agencies Benchmarking reports, and if you haven’t, what are you waiting for? Check both of those out! This year, we took a step back and

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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.