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ABM & demand generation, Content, Creative & Campaigns

How to Develop a Scalable 1:Many ABM Strategy

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Five Steps to Building a Brand Business Case

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Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

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The Elevation Awards 2024 Winners Report

Customer experience [CX]

What is customer knowledge sharing and why is it important?

Content, Creative & Campaigns, Data and Insights

How to Build a Data Strategy in Four Steps

Marketing operations and technology [MarTech]

Martech Vendor Spotlight Report 2024 for Account-Based Marketing

People, Teams and Skills

2024 Propolis Community Sprint Report – Commercial Marketer

Content, Creative & Campaigns, Strategy and Evolution

Creating a Value-Added Marketing Strategy

Home » Reports & Models » Stop leaving warm leads on the table, and join the data revolution

Stop leaving warm leads on the table, and join the data revolution

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We’ve all heard about intent data and what it can deliver, so why isn’t it being used to its full potential? Read this report to find out

Data and Insights

The answer is twofold: confusion around how to use it; and an incomplete understanding of the benefits it can deliver.

With that in mind, this report will help you understand:

Why right now is the time to take intent data seriously. Don’t be left behind!
The barriers marketers face when it comes to using intent data, and how to overcome them.
Just how important a customer data platform is if you want to start to using intent data to its full potential.
Three key areas where intent data can actively help you smash your targets.

Data and Insights

Future-ready: How to adapt to fading cookies

Data and Insights

In today’s rapidly evolving digital landscape, B2B marketers are facing the monumental shift away from third-party cookies, and this report provides essential insights to help navigate this transition successfully.

Data and Insights, Strategy and Evolution

The B2B Marketing Global Agencies Benchmarking Report 2024

Data and Insights, Strategy and Evolution

By now, you’ve probably seen our 2024 UK and US Agencies Benchmarking reports, and if you haven’t, what are you waiting for? Check both of those out! This year, we took a step back and

Data and Insights

B2B Multi Channel Strategy: Market Research Report

Data and Insights

How well does your current multi channel strategy match up? Supported by our first party research, this report provides the most relevant and timely multi-channel insights to achieve fully integrated, seamless and unified multi-channel experiences.

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