Submerged in an unmanageable sea of technology and facing the next tide

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Propolis – our exclusive community for B2B marketers to come together, share insights, learn from our handpicked industry experts and access our best content – is made up of eight ‘Hives.’ These Hives focus on the core topics of B2B marketing, and each year we build a comprehensive report for each.
With that in mind, our recent Hive report for the Marketing Operations & Process Hive asked marketers how satisfied they were with their tech stacks, how integrated they are, the challenges they face, and who’s in control.

Using the results of a survey and several qualitative interviews, we’re able to provide a status quo of where B2B marketers are at in their martech and marketing operations maturity, and provide guidance as to the next steps you could be taking.

This report is a highlights version of the full Propolis report, and gives you just some of the insight from our survey and interviews. Want the full picture? Check out Propolis here.

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Martech Vendor Spotlight Report for Lead Generation

Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and

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Martech Vendor Spotlight Report for Digital Experience Platforms 2024

Watch our on-demand webinar “How to select your next digital experience platform” to learn more about this topic. In a marketing landscape where standing out is virtually impossible, choosing the right digital experience platform is

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The strategic imperative for a B2B-specific social media management platform.

Social media has become a cornerstone of B2B marketing strategies, offering unparalleled opportunities for lead generation, brand building, and customer engagement. However, the unique complexities of the B2B buying process demand a more nuanced approach

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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.