"> Advertise with Us
"> Contact Us

The 2018 Feefo Consumer Report

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

In the past year, the number of consumers checking reviews before making a purchase has increased by 20%. Our report explores the attitudes of a representative sample of 2,000 UK consumers towards online reviews and how they use them. 

Consumers have never been better informed about what they spend their money on, and in just a few clicks of a mouse or taps of a screen, shoppers can compare prices, products and opinions. 

In the past year, the number of consumers checking reviews before making a purchase has increased by 20%. Our report explores the attitudes of a representative sample of 2,000 UK consumers towards online reviews and how they use them.

What’s inside?

  • Shopping and research behaviour – how consumers make purchase decisions.
  • Using and leaving online reviews – how feedback influences the decision-making process.
  • Building trust – are consumers worried about fake reviews and what businesses can do to help?
  • The future of online reviews – how technology will have an impact.
Commercially successful B2B campaigns
  • Content, Creative & Campaigns

Top Commercially Successful B2B Campaigns on Awards Shortlist

  • Content, Creative & Campaigns

The B2B Marketing Awards 2025 are just around the corner. The increasingly relevant Most Commercially Successful Campaign category highlights programs that deliver measurable business impact. These campaigns go beyond creative ideas: they turn insight, strategy

Convertr Lead Generation
  • ABM & demand generation, Data and Insights, Strategy and Evolution

Leads That Convert: Why AI Demands a Smarter Marketing Infrastructure

  • ABM & demand generation, Data and Insights, Strategy and Evolution
Find out why data, alignment, and AI readiness are the new cornerstones of B2B growth in this B2B Marketing report in collaboration with Convertr.
net asset design (12)
  • Strategy and Evolution

If your CRM is a battle ground for sales versus marketing, bothteams are doomed.

  • Strategy and Evolution
Is your CRM driving growth — or driving your teams apart? Too often, sales and marketing treat the CRM as a battleground, each fighting for control while opportunities slip through the cracks. But when both

Download the Report

Access These Extra Downloads

Country Flag
The 2018 Feefo Consumer Report
Propolis logo white

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

"> Learn more