The formula for your next B2B marketing campaign

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What's the perfect formula to succeed with your next B2B marketing campaign?  Find out in this new guide from Lesniak Swann.

Look at the history of great communication and you’ll find a common thread. All the great communicators, from Ceaser to Jesus, Henry Ford to Richard Branson, have based their approach on a simple formula: Relevant + entertaining = effective.

There’s nothing new about it. Yet it’s something the majority of marketers and their agencies often overlook. Which is perhaps why an estimated 95% of marketing spend achieves little, if any, effect. It’s nothing more than money down the proverbial plughole.

Download this guide now to:

  • Discover how to decide what is relevant to your audience and where to find that insight.
  • Understand what makes a message entertaining.
  • Let your results entertain the FD in a positive rather than dissapointing way.
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Why leads aren’t everything and you need to align your content with self-serve buyer journeys

This report takes a detailed look at why content marketing needs to be so much more than just generating leads downloading a report (yes, we know). Of course, this still plays an important role, but

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The Elevation Awards 2024 Winners Report

The Elevation Awards 2024 Winners Report is an essential guide for client-side marketers to discover which agencies and organizations are leading the way in US B2B marketing creativity, innovation and excellence. You’ll be able to

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LinkedIn Social Selling Mastery: The Blueprint for B2B Success.

Social selling is a modern approach to sales where businesses and sales professionals leverage social media platforms to identify prospects, build relationships, and drive sales. It moves away from traditional cold calling and conventional ways,

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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.