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The impact of Covid-19 on B2B marketing

Written by B2B Marketing

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Download this guide to help you understand the impact that the Covid-19 pandemic has had on the adoption of martech by B2B marketers.

The popularity and adoption of martech have been growing over the years, and Covid-19 is, perhaps unsurprisingly, serving as a major catalyst. Along the way, of course, there will be a number of challenges to overcome.

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  • Strategy and Evolution

The B2B Marketing UK Agencies Benchmarking Report 2024

  • Strategy and Evolution

It’s that time of year again. The B2B Marketing UK Agencies Benchmarking Report is back and it’s showcasing the ever-changing B2B landscape. This year, we gathered data from an impressive 106 agencies; plus, we ranked

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  • Data and Insights, Strategy and Evolution

The B2B Marketing Global Agencies Benchmarking Report 2024

  • Data and Insights, Strategy and Evolution

By now, you’ve probably seen our 2024 UK and US Agencies Benchmarking reports, and if you haven’t, what are you waiting for? Check both of those out! This year, we took a step back and

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  • Strategy and Evolution

The B2B Marketing US Agencies Benchmarking Report for 2024

  • Strategy and Evolution

This year has certainly been an unpredictable one in the US. Along with the rise of AI, there’s been a potential TikTok ban in the cards, as well as the delay of third party

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